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The Benefits of Blogging

The Benefits of Blogging
Our Marketing Coordinator uses the Resolve blog to explain why blogging can really help to raise the profile of your business.

At Resolve we like to write blogs. We write about tech issues and solutions, post them on our website and share them on our social media. I mean, if you’re reading this you probably realise we write blogs, since this is a blog. Sometimes, people ask me why we update our blog so regularly or why we bother writing them at all. There are a few answers to that question, and I am going to outline them here…

1. Blogs help us to rank on Google
If you’ve got a problem, where do you turn? Google. Google can tell you what the temperature is in Russia, what the score is at Wimbledon and whether that rash on your ankle is anything to worry about. It is the same if your computer breaks; a lot of our customers find us on Google. As a consequence, search engine optimisation (SEO) is of upmost importance to us. In order to rank highly we need to ensure we keep Google happy. One of the ways of doing this is posting regular content that is relevant to IT. When we do this, Google can see that our website is active and useful. And, if people start sharing your blog and your hits increase, Google is even more pleased. There are a few other technical tricks to help your blogs to rank better, but posting engaging content is a good start.

2. Blogs are useful
Our engineers spend all day long fixing technical issues. So, it makes sense to share their knowledge with the world. Besides, because we work across so many sectors, we have advice for all sorts of different people. Perhaps you’re a managing director who needs to know more about cyber security; or an IT manager that wants to deploy Office 365; or even a marketing expert that wants some advice on blogging - we've got the blog for you! A blog is also a great place to share important timely information – like ransomware attacks or issues with Windows updates. Really, the underlying purpose of the blog is to share technical information with our customers and potential customers.

3. Blogs prove we are who we say we are
It is all very well saying we have expert technical specialists, but how do we prove that? Well, if that technical specialist writes a blog about some pretty tricky tech stuff, it shows that we weren’t making it up. A blog full of technical advice demonstrates that we are – in fact – technical experts. Writing blogs enables us to prove we are who we say we are.

So, there you have it. A blog is a really useful way to raise the profile of your website and share information with your customers. We'd heartily recommend it. And we'd also recommend giving our blog a visit! https://resolve.co.uk/blog

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